CHATBOT

American Society
of Travel Advisors (ASTA)


The Telly Awards (3X) Silver, Craft: Writing
Bronze, Craft: Art Direction
Bronze, General: Comedy

We turned AI travel advice into a cautionary tale about trusting humans.



When artificial intelligence began offering travel advice with zero accountability, we saw an opportunity to remind the world what human expertise feels like.

In “Chatbot”, we show what happens when AI gives advice it thinks is right, but misses the mark entirely.


In a world rushing to automate everything, even your vacation, people are quietly craving human expertise again. CD: Jesse Adelman
Producer: Talia Katz
CW: Irene Moskowitz
Video: Patrick Withers, Mark Hoelscher, Parker Lombardo
AD + Design: Nursena Caksen