Nursena is throwing a wrench into things.

International Day of the Girl

UN Foundation / Girl Up

Designing a movement, not a moment.

Girls around the world are already fighting for change. We just needed to design the campaign that backed them.

For the United Nation’s International Day of the Girl, we created a campaign that turned global attention into grassroots action.

For International Day of the Girl, we had the aim of creating something bold that would help us reach our fundraising goal. For this campaign, we came up with branding that was a degree away from Girl Up‘s brand colors.
AD + Design: Nursena Caksen

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