Bitrate
BBC Studios
A brand identity bridging analog warmth and digital clarity.
In a media landscape obsessed with speed, we explored what it means to slow things down and remember what made us fall in love with screens in the first place.
BBC Studios’ new FAST (free, ad-supported streaming service) channel is all about the latest technology across healthcare, sustainability, entertainment, and more.
The key art blends retro tech nostalgia with modern polish, using pixelated UI, CRT glows, and monospaced type to captivate a premium, future-forward audience. It’s a visual identity that feels both human and high-tech, playful, credible, and distinctly BBC.
AD + Design: Nursena Caksen