Nursena is throwing a wrench into things.

Movies That Matter

MUBI
People don’t want more, they want meaning.

MUBI doesn’t offer 10,000 things to casually watch. It offers masterpieces that are handpicked, weird, daring, wonderful, and actually worth your time.

Other platforms stream content. MUBI streams cinema.

We reintroduced MUBI not just as a streaming platform, but as a cultural stance. A taste revolution. A protest against mediocrity dressed as mass appeal.
To cement MUBI as not just a streaming platform, we dropped a line of minimalist, museum-grade merch for film lovers.

This isn’t just merch; it’s badges of honor, signals to the like-minded and wearable proof that your taste is sharper than an algorithm.

AD + Design: Nursena Caksen