“Bats”
American Society of Travel Advisors (ASTA)
Follow your gut. Or the Guy with a leather jacket in a dark alley.
In “Bats”, a couple follows the advice of a questionable “travel advisor” and ends up in a dark, unfamiliar alley, unsure if they’ve made the right call. As the situation gets sketchier, they turn to VeriVacation.
We played with horror tropes, dim lighting, eerie blocking, then broke the tension with a warm return to human trust: VeriVacation.
The work won 6X Telly Awards, reasserted the power of human intuition, and helped reframe human travel advisors as the real heroes of the trip.
CD: Jesse Adelman
Producer: Talia Katz
CW: Irene Moskowitz
Video: Patrick Withers, Mark Hoelscher, Parker Lombardo
AD + Design: Nursena Caksen The Telly Awards, Silver, Craft (3X): Art Direction, Videography & Cinematography, Directing
The Telly Awards, Silver, General: Comedy
The Telly Awards, Bronze, Craft: Writing
The Telly Awards, Bronze, General: Non-Broadcast