OUR VOICE,
OUR POWER
UN Foundation
ABOUTThe Girl Up Global Leadership Summit 2023 was held virtually for youth all over the world to engage with inspiring gender justice and advocacy speakers. The design approach to the branding was that it should resonate with gen-z girls worldwide and generate excitement for this event. In addition, there was a challenge of creating branding that was different-but-similar with the Girl Up USA Leadership Summit that was happening at the same time, since attendees could attend both events. Once the branding was established, all digital graphics were created.
TYPEIdentity System + Experiential
TEAMCD: Jessica Giusti
CW: Karina SharmaAD + Design: Nursena Caksen
OUTCOMESVideo views: 145.1K
Interactions: 56.4K
Press: 1.1K hits + 136 outlet pickup
Impressions: 300KDELIVERABLESsocial media, printed signage, email, merchandise, digital, web, motion graphics
EVENT SPEAKERS Cara Delevingne, Actress
Phoebe Gates, Women’s Health and Reproductive Rights Advocate
Sima Bahous, Executive Director of UN Women
Harnaaz Kaur Sandhu, Miss Universe 2021
MILCK, Singer-Songwriter
Dr. Nina Ansary, Award-winning Author
Chanel Contos, Sexual Consent Activist