GIRL UP GLOBAL LEADERSHIP SUMMIT 2023: OUR VOICE, OUR POWER
Art Direction / Branding / Social Media / Merchandise / Animation
The Girl Up Global Leadership Summit 2023 was held virtually for youth all over the world to engage with inspiring gender justice and advocacy speakers. The design approach to the branding was that it should resonate with gen-z girls worldwide and generate excitement for this event. In addition, there was a challenge of creating branding that was different-but-similar with the Girl Up USA Leadership Summit that was happening at the same time, since attendees could attend both events. Once the branding was established, all digital graphics were created.
Team
Art Direction—Nursena and Jessica Giusti
Design—Nursena
Team
Art Direction—Nursena and Jessica Giusti
Design—Nursena
Deliverables
Social media, printed signage, email, merchandise, digital materials, web, and motions graphics.
Social media, printed signage, email, merchandise, digital materials, web, and motions graphics.
Stats
Video views (YouTube and socials): 145.1K
Impressions: 300K
Interactions: 56.4K
Press: 1.1K hits + 136 outlet pickup
Speakers
Cara Delevingne, Actress
Phoebe Gates, Women’s Health and Reproductive Rights Advocate
Sima Bahous, Executive Director of UN Women
Harnaaz Kaur Sandhu, Miss Universe 2021
MILCK, Singer-Songwriter
Dr. Nina Ansary, Award-winning Author
Chanel Contos, Sexual Consent Activist
Brand designs for the virtual presentations.
Instagram carousel for event promotion. 202% Increase in Engagement, 107% Increase in Accounts Reached, 1.1K Likes, and 221 Saves.
Example of a digital cover for each event, featured on the website and later uploaded on Youtube.
