NURSENA

NAILED BRANDING

Nailed (Spec)


ABOUTFor many, the hardware store experience is overwhelming. It’s a world of cold concrete aisles, intimidating technical jargon, and the heavy pressure to "get it right" the first time. Our challenge was to rebrand the category as a playful, accessible hobby for the modern creator.

Home improvement doesn't have to be heavy. By shifting the visual language from industrial steel to "airy" optimism, we can lower the barrier to entry for beginners.

TYPEArt Direction, Branding Identity, System

BRIEF Apender Design School

CONCEPTWe created Nailed, a hardware brand built on the belief that everyone is a maker. Using surrealist, balloon-shaped tool imagery, we visually stripped the weight from traditionally "heavy" objects like hammers and wrenches.
TEAMArt direction + design: Nursena Caksen

DELIVERABLESbranding, OOH, video, social media

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