NURSENA

Reimagining Cancer Care

Kaiser Permanente x New York Times
(paid post)

ABOUTTo elevate Kaiser Permanente’s reputation as a leader in comprehensive cancer care, I directed the photography and design for a sponsored content partnership with The New York Times. The goal was to build consumer confidence by translating complex data into a compelling, holistic narrative. I curated a visual ecosystem that bridged the gap between clinical expertise and human stories, highlighting everything from prevention to survivorship.

By balancing empathetic storytelling with professional excellence in the art direction, the campaign translated key messages into a trustworthy narrative. The on-brand visual assets not only break up the text effectively but also fostered a deep sense of confidence in Kaiser Permanente as a dedicated care provider.

View the article

 TYPEArt Direction

TEAMAgency: M Booth
CD: Kyle Jutkiewicz
Senior AD: Nursena Caksen
Account: Alex Alford, Selene Castrucci
Design: New York Times T Brand Studio
Photography: Kaiser Permanente

DELIVERABLESdigital article (paid post), print



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