IMMIGRANT
HERITAGE MONTH
MTA New York City Subway (spec)
ABOUTIn New York City, June marks National Immigrant Heritage Month where the city celebrates the endless contributions of immigrant New Yorkers. To commemorate the celebrations, seasonal New York MTA Subway cards and signage were designed. There are five designed cards, which can also become collectibles. Each card focuses on a certain aspect of the immigrant heritage of New York City.
TYPECampaign
DELIVERABLESOOH, PrintEach card focuses on a certain aspect of the immigrant heritage of New York City. The cards feature:
- an archival photo of women immigrants to New York
- historical immigrant neighborhood under the Manhattan Bridge
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the iconic Statue of Liberty on Ellis Island
- tiles of the NYC subway built by immigrant construction workers
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famous New York pizza, representing immigrants’ contribution to American food culture
AD + Design: Nursena Caksen