INTERNATIONAL
DAY OF THE GIRL
UN Foundation
ABOUTFor International Day of the Girl, we had the aim of creating something bold and impactful that would help us reach our fundraising goal. It was important to use bold branding to catch the audience’s attention on all social channels.
TYPEArt Direction, Identity SystemOUTCOMESFundraised: $9.4K
Video views: 65.7K+
Impressions: 100K
TEAM
CD: Jessica Giusti
CW: Karina Sharma
AD + Design: Nursena Caksen
DELIVERABLESOOH, campaign toolkit, email graphics, branding guidelines, social media, iconography, merchandise, video