In the campaign Girl Up’s International Day of the Girl, we had the aim of creating something bold and impactful that would help us reach our fundraising goal. It was important to use bold branding to catch the audience’s attention on all social channels.

Stats
Impressions: 100K
Video views: 65.7K+
Fundraising: $9.4K

Deliverables
Social Campaign Toolkit, email graphics, digital graphics, iconography, merchandise, and video.