VeriVacation
Art Direction / Branding / Logo
Picture this: you're planning the trip of a lifetime—and you ask a chatbot.
In “Chatbot”, we lean into that scenario, showing what happens when AI gives advice it thinks is right, but misses the mark entirely.
Then in “Bats”, a couple follows the advice of a questionable “travel advisor” and ends up in a dark, unfamiliar alley—unsure if they’ve made the right call. As the situation gets sketchier, they turn to VeriVacation.
This campaign is about trust, expertise, and reminding audiences that when it comes to travel, real advisors make all the difference.
In “Chatbot”, we lean into that scenario, showing what happens when AI gives advice it thinks is right, but misses the mark entirely.
Then in “Bats”, a couple follows the advice of a questionable “travel advisor” and ends up in a dark, unfamiliar alley—unsure if they’ve made the right call. As the situation gets sketchier, they turn to VeriVacation.
This campaign is about trust, expertise, and reminding audiences that when it comes to travel, real advisors make all the difference.
Team
CD: Jesse Adelman
Producer: Talia Katz
CW: Irene Moskowitz
Video: Patrick Withers, Mark Hoelscher, Parker Lombardo
AD + Design: Nursena Caksen
CD: Jesse Adelman
Producer: Talia Katz
CW: Irene Moskowitz
Video: Patrick Withers, Mark Hoelscher, Parker Lombardo
AD + Design: Nursena Caksen
“Chatbot” commercial
“Bats” commercial
