VeriVacation
Art Direction / Ad / Branding / Logo / OOH
Picture this: you're planning the trip of a lifetime, but you’re searching for the right information in the wrong places.
In “Bats”, a couple follows the advice of a questionable “travel advisor” and ends up in a dark, unfamiliar alley, unsure if they’ve made the right call. As the situation gets sketchier, they turn to VeriVacation.
Then in “Chatbot”, we lean into that scenario, showing what happens when AI gives advice it thinks is right, but misses the mark entirely.
This campaign is about trust, expertise, and reminding audiences that when it comes to travel, real advisors make all the difference.
In “Bats”, a couple follows the advice of a questionable “travel advisor” and ends up in a dark, unfamiliar alley, unsure if they’ve made the right call. As the situation gets sketchier, they turn to VeriVacation.
Then in “Chatbot”, we lean into that scenario, showing what happens when AI gives advice it thinks is right, but misses the mark entirely.
This campaign is about trust, expertise, and reminding audiences that when it comes to travel, real advisors make all the difference.
Team
CD: Jesse Adelman
Producer: Talia Katz
CW: Irene Moskowitz
Video: Patrick Withers, Mark Hoelscher, Parker Lombardo
AD + Design: Nursena Caksen
CD: Jesse Adelman
Producer: Talia Katz
CW: Irene Moskowitz
Video: Patrick Withers, Mark Hoelscher, Parker Lombardo
AD + Design: Nursena Caksen
Deliverables
Ads, Branding Guidelines, Logo, OOH
Awards
The Telly Awards, Silver, Comedy, Craft (5X): Art Direction, Videography & Cinematography, Directing, Writing, Comedy
The Telly Awards, Bronze, Comedy, Craft (3X): Art Direction, Writing, Comedy
Press
Ads, Branding Guidelines, Logo, OOH
Awards
The Telly Awards, Silver, Comedy, Craft (5X): Art Direction, Videography & Cinematography, Directing, Writing, Comedy
The Telly Awards, Bronze, Comedy, Craft (3X): Art Direction, Writing, Comedy
Press
“Chatbot” commercial
