VeriVacation
client
American Society of Travel Advisors (ASTA)
about
Picture this: you're planning the trip of a lifetime, but you’re searching for the right information in the wrong places.
In “Bats”, a couple follows the advice of a questionable “travel advisor” and ends up in a dark, unfamiliar alley, unsure if they’ve made the right call. As the situation gets sketchier, they turn to VeriVacation.
Then in “Chatbot”, we lean into that scenario, showing what happens when AI gives advice it thinks is right, but misses the mark entirely.
This campaign is about trust, expertise, and reminding audiences that when it comes to travel, real advisors make all the difference.
American Society of Travel Advisors (ASTA)
about
Picture this: you're planning the trip of a lifetime, but you’re searching for the right information in the wrong places.
In “Bats”, a couple follows the advice of a questionable “travel advisor” and ends up in a dark, unfamiliar alley, unsure if they’ve made the right call. As the situation gets sketchier, they turn to VeriVacation.
Then in “Chatbot”, we lean into that scenario, showing what happens when AI gives advice it thinks is right, but misses the mark entirely.
This campaign is about trust, expertise, and reminding audiences that when it comes to travel, real advisors make all the difference.
type
Identity System + Campaign
Team
CD: Jesse Adelman
Producer: Talia Katz
CW: Irene Moskowitz
Video: Patrick Withers, Mark Hoelscher, Parker Lombardo
AD + Design: Nursena Caksen
Identity System + Campaign
Team
CD: Jesse Adelman
Producer: Talia Katz
CW: Irene Moskowitz
Video: Patrick Withers, Mark Hoelscher, Parker Lombardo
AD + Design: Nursena Caksen
Deliverables
TV spot, branding guidelines, logo, OOH, social, ads
Awards
︎︎︎ The Telly Awards, Silver, Comedy, Craft (5X): Art Direction, Videography & Cinematography, Directing, Writing, Comedy
︎︎︎ The Telly Awards, Bronze, Comedy, Craft (4X): Art Direction, Writing, Comedy, Non-Broadcast
Press
TV spot, branding guidelines, logo, OOH, social, ads
Awards
︎︎︎ The Telly Awards, Silver, Comedy, Craft (5X): Art Direction, Videography & Cinematography, Directing, Writing, Comedy
︎︎︎ The Telly Awards, Bronze, Comedy, Craft (4X): Art Direction, Writing, Comedy, Non-Broadcast
Press
