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©2025


Legends of Leadership



client
United Nations Foundation

about
Throughout Women’s History Month, the UN Foundation wanted to spotlight past and present leaders from the civic rights space that have bravely expanded rights of women to participate in politics.

The design had the aim of making a clear reference to historical leaders while staying energized.

With enlisted support from a TikTok influencer, the campaign fundraised $10.6K from March 1 to March 28, 2024.
type
Identity System + Campaign

outcomes
Fundraised: $10.6K
Video views: 27.8K
Likes: 3.4K
Impressions: 171K

Team
CD: Jessica Giusti
CW: Karina Sharma
AD: Nursena Caksen
Design: Nursena Caksen + Rose Degefa
Deliverables
newsletter graphics, digital graphics, video, and animation




Instagram Story GIPHY stickers, searchable with the hashtag, #LegendsOfLeadership.