WELLS FARGO
Social Media / Video / WebsiteBrief
Wells Fargo asked us to come up with a campaign to reach policymakers in Washington, DC that would increase trust and favorability for the company to achieve both business growth and policy objectives.
Wells Fargo asked us to come up with a campaign to reach policymakers in Washington, DC that would increase trust and favorability for the company to achieve both business growth and policy objectives.
Deliverables
Social media graphics, Video, Website
Challenge
We wanted to create sound around the target audience through a broad mix of channels including direct engagement, paid, earned and owned media, and experiential marketing.
As part of the campaign evolution, we proposed creative and media activations from current static content to motion-driven content.
We wanted to create sound around the target audience through a broad mix of channels including direct engagement, paid, earned and owned media, and experiential marketing.
As part of the campaign evolution, we proposed creative and media activations from current static content to motion-driven content.
