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THE^INTERRUPT

Art Direction / Branding / Social Media / Video


What if better health started with the interrupt—that critical moment where we challenge what’s always been done, and choose a new path forward?

We’re creating a collective shift in how we approach health, not just individually, but across entire communities. Through powerful social activations and by bringing organizations together, The Interrupt becomes the spark for change—addressing social determinants and driving real, measurable impact. This is where disruption meets purpose—and we’re inviting you to be part of it.
As the art director and designer, I led the rebranding and branding expansion effort, revitalizing the visual identity to align with modern trends while maintaining the core values of the brand. I was responsible for branding, animation, and sourcing stock photo.

Team
CD: David Somerville
CW: Irene Moskowitz
AD + Design: Nursena Caksen
Deliverables
Branding, merchandise, social media, and video.