BITRATE
Art Direction / Branding / Animation / Social MediaThe future is loading—through the lens of yesterday’s internet.
BBC Studios’ new FAST (free, ad-supported streaming service) channel is all about the latest technology across healthcare, sustainability, entertainment, and more.
The key art blends retro tech nostalgia with modern polish, using pixelated UI, CRT glows, and monospaced type to captivate a premium, future-forward audience. It’s a visual identity that feels both human and high-tech—playful, credible, and distinctly BBC.
BBC Studios’ new FAST (free, ad-supported streaming service) channel is all about the latest technology across healthcare, sustainability, entertainment, and more.
The key art blends retro tech nostalgia with modern polish, using pixelated UI, CRT glows, and monospaced type to captivate a premium, future-forward audience. It’s a visual identity that feels both human and high-tech—playful, credible, and distinctly BBC.
Team
AD + Design: Nursena Caksen
AD + Design: Nursena Caksen
Deliverables
Channel keyart, social media, animation, and presentation.
Channel keyart, social media, animation, and presentation.
Bitrate logo lockup with BBC Studios logo
Key art for FAST channel
Moodboard included in presentation for key art
