NURSENA

SCROLL LESS. FLIP MORE.

The Atlantic (design test)

ABOUTDrawing from the research, I was tasked with creating a campaign that promotes the print magazine as an essential part of an Atlantic subscription.

Audience research discovered reasons why readers of The Atlantic value the print magazine. From the list of reasons, I chose to focus on the “not another screen” and “creates boundaries” reasons.

Peer research and internet deep dives (mostly on Reddit) showed that many people–especially millennials– struggle with and want to be better at digital detoxing.

For the art direction of the campaign, I drew from the sentiment of “wanting to do a digital detox.”

TYPEDigital Subscription Campaign

TEAMArt Direction + design: Nursena CaksenDELIVERABLESpaid ads, animation, social, newsletter graphics











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